Obama Campaign’s internet dominance quantified

Catching up on some posting.  I love numbers and here are some amazing ones.  The Washington Post reports that in his 21 months of campaigning, Obama raised 745 million dollars online. And check out the rest of the stats:

  • 3 million donors made a total of 6.5 million donations online adding up to more than $500 million.
  • Of those 6.5 million donations, 6 million were in increments of $100 or less. Obama’s e-mail list contains upwards of 13 million addresses.
  • In total, more than 1 billion e-mails landed in inboxes…To put this in perspective, John Kerry’s ’04 campaign collected 3 million email addresses and Howard Dean had roughly 600,000 email addresses on his list.
  • Obama’s e-mail list contains upwards of 13 million addresses.
  • A million people signed up for Obama’s text- messaging program.
  • 2 million profiles were created on Obama’s social network, MyBarackObama.com in addition to the 5 million supporters in other social networking sites such as Facebook and MySpace.
  • MyBarackObama.com housed over 400,000 blog posts. Individuals in all 50 states created 35,000 volunteer groups and organized over 200,000 offline events. Each member was measured on an activity index including events hosted, events attended, calls made, doors knocked, amount raised, and groups joined. The higher the activity index, the more access that member was given to training tools and key campaign staff. Personal fundraising pages told others where each member stood and why they should be supported.

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