Is Technology the Catalyst for Mixing Politics and Brands?

From Ad Age, making the point the corporations usually stay away from politics. Here, BK is jumping right in (although in a non-partisan way) and working with Rock the Vote.

I don’t know that this is a reflection of the potential of technology.  Rather, I think it is a reflection of the high interest in this year’s election–a huge wave among young people, and others, as indicated by the high number of viewers of the debates.

Is Technology the Catalyst for Mixing Politics and Brands? – Advertising Age – DigitalNext